czed is an AI study system for Indian competitive exam aspirants — NEET, JEE, UPSC, GATE, CAT, CA. Notes → AI flashcards → SM-2 spaced repetition → mocks → mastery, with an institution platform for schools and coaching centres.
Joinstartup's read on what this role is, the skill it asks for, and what 3-month success looks like — signed off by the founder.
Lead institutional GTM as the founding GTM hire for czed — schools, junior colleges, coaching chains, and university departments. czed has shipped product (notes → AI flashcards → SM-2 SRS → mocks → mastery) and built institution rails (subject libraries, exam packs, full test series, per-student dashboards, billing). What it doesn't have yet is a GTM motion. That is yours to define and run.
Institutional edtech sales — closing schools, junior colleges, and coaching chains in India. Market-equivalent: school sales lead at Classplus, LEAD School, Next Education, Aakash, BYJU's Tuition Centre, PhysicsWallah Vidyapeeth, or comparable.
- Channel partnerships (Classplus / Teachmint / regional coaching aggregators)
- Pricing & packaging for B2B2C
- Sales team building and operating cadence
- Founder-level judgment on segment sequencing
- Exam-prep market literacy (NEET / JEE / UPSC / GATE / CAT / CA)
The paid 2-week trial focuses on the KIET pilot conversion and the first 5 institutional outreaches. By the end of the first 90 days post-trial, the right hire will have:
- Signed 10 paid pilot institutions across at least 2 segments
- Validated pricing and packaging against 5+ closed deals
- Opened channel conversations with 2+ aggregators or platforms
- Stood up the sales operating cadence — CRM, weekly pipeline, named conversion benchmarks
Founding GTM Lead — name the first 10 institutions
Name 10 institutions czed should sign in its first 90 days — by name, with the decision-maker named, and write a personalized first-touch message for each. Defend the choices: why these 10, why this order, why now. Submit the list, the 10 messages, and a one-page note. 48-hour window.
- 01shortlist of 10 institutions with named decision-makers
- 0210 personalized first-touch messages, one per institution
- 03one-page note defending the 10, the order, and the timing
30-min intro call → paid 2-week trial on real deals (KIET pilot conversion + first 5 institutional outreaches) → decision based on trial outcomes and cultural fit.